A one-time review that compares your prices and quality with 6 to 8 of your competitors. In 10 business days you get a fair price range for your core offerings, the extra revenue it's worth, and the evidence behind it.
$1,500 flat. No retainer, no ongoing commitment.
For owner-run businesses doing $400K–$5M.
Customers rate you above 5 of 7 competitors, but you charge like the cheaper half of the market.
Cost-plus pricing ignores what your work is worth to customers. Matching competitors ignores everything you do better than they do. If you deliver more than the business down the street, there's a good chance you're charging less than you could.
Value-based pricing, the method Maria teaches at university level: compare what customers get from you and from each competitor, and what each one charges.
With you, we agree on what customers weigh when they choose, such as quality, speed, service or convenience, and how much each one counts.
We score you and 6 to 8 competitors on each one, using online reviews as evidence, not just opinion.
We collect competitor prices: published prices first, and quotes requested directly where prices aren't public.
We plot price against value for your whole market. The trend shows what each level of quality commands, and the fair range for yours.
A fair price range for each of up to 3 core offerings, the extra revenue per year from moving to it at your current volume, and a check that each new price still covers your costs and target margin.
One chart placing you and 6 to 8 competitors by price and value, showing at a glance who is overpriced, fairly priced and underpriced.
How you and each competitor rate on what your customers weigh when choosing, backed by online reviews and competitor quotes. It shows the strengths that justify charging more and the gaps that hold your price back.
Which price to change first, and any tiers or packages to add.
All of it in a plain-English written report you keep, walked through together on a 60-minute call.
"Customers rate you above five of your seven competitors, mainly for response time and technician quality. At that level the fair range for an AC tune-up is $125–$150, and you charge $102. Moving to $125 on about 150 tune-ups a month adds roughly $41,000 a year, and you'd still be cheaper than both companies customers rate above you."
Illustrative numbers, matching the sample chart above.
Owner-run businesses doing $400K–$5M a year. The review works best when all four of these are true:
Your price on the jobs you do most, like a tune-up or a drain clearing, against the local companies your customers also call.
HVAC · plumbing · electrical · landscaping · cleaning · pest control
Your treatment and service prices against the practices patients compare you with. Insurance-billed services aren't a fit, because the insurer sets the price.
Med spas · veterinary clinics · chiropractic · cosmetic dentistry
Your top products against the alternatives shoppers see side by side. Large catalog? We focus on your top product lines.
Direct-to-consumer brands · online stores
Your service menu against the businesses your customers also consider. Best for operators with more than one location.
Salons & barbershops · fitness studios · pet grooming & daycare · auto repair & detailing
Not on the list? If your business ticks all four boxes above, the method works. Ask us on the fit call.
Tell us what you sell and what you charge. If we don't think the review will pay for itself, we'll say so.
We agree on your customers, what they value, your competitors, and the basic costs behind each offering.
Prices, quotes and reviews for every competitor, plus a short check-in call to confirm the scores with you.
Within 10 business days of kickoff, you get the written report and a 60-minute walkthrough.
The math is simple: on a $1M business, a 2% pricing improvement is $20,000 a year. The review costs $1,500 once.
Want to keep going afterward? Our monthly financial planning service tracks margin, cash, and forecasts every month. Start within 30 days of your review and we waive the $499 setup fee.
Maria teaches pricing strategy (Administración de Precios) in undergraduate and graduate marketing programs, and holds a Master's in Financial Administration from Universidad EAFIT. She brings 10 years of FP&A experience building budgets, forecasts and controlling reporting, and she leads every Fair Price Review.
6 years automating finance and operations workflows. He builds the tools that gather competitor prices and reviews and assemble your value map, so the review time goes into the analysis.
No. Sometimes the fair price is higher than what you charge. Sometimes an offering is priced above what customers think it's worth, and the better move is a lower price or a different package. The value map shows both, and every recommendation comes with its dollar impact.
We work it out with you in the discovery session, drawing on what we've seen in businesses like yours, then check it against what your customers and your competitors' customers say in online reviews.
Published prices, menus and websites first. Where prices aren't public, we request quotes directly.
Your current prices, the basic costs behind each offering, and about 3 hours of your time across the discovery session, a short check-in and the walkthrough. No accounting cleanup required.
Yes. Your files live in a dedicated, access-controlled workspace, never a shared personal drive. Confidentiality is covered by your engagement letter, and we'll sign a separate NDA on request.
No. The review is a one-time project and the report is yours. If you'd like ongoing help, our monthly service is available, but it's entirely optional.
Tell us what you sell and what you charge. We'll tell you honestly whether a review is likely to pay for itself. No pitch deck, no pressure.
Book a free fit call